In this day and age, marketing and the use of social media go hand in hand. It is imperative for companies and brands to use all forms of social media to their full advantage. The effective and efficient use of social media can make of break your business. In order to keep pace with the ever-growing world of social media, marketers are required to come out with new and innovated ways to reach their target market.
There is a somewhat new concept in marketing which deals with social media, called crowdsourcing. This term was first introduced to the 2013 version of Oxford dictionary and is defined as: to “obtain (information or input into a particular task or project) by enlisting the services of a number of people, either paid or unpaid, typically via the Internet.” The use of crowdsourcing via social media allows users to actively connect and communicate with your brand.
One example of a company that uses crowdsourcing in addition to making exceptional use of social media tools is Sam Adams. In 2012, Samuel Adams allowed the public to help create their new ale. The company achieved this by launching a Facebook app, which allowed users to customize characteristics such as color, clarity, hops, body and malt. In my opinion this was a good use of social media because it told Sam Adams exactly what consumers want as well as giving users platform for their voice to be heard.
Here are more examples of companies that use social media to their advantage by giving incredible customer service: http://www.socialmediaexaminer.com/exceptional-customer-service-on-twitter/